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Is a successful image relevant to providing quality service?

Paul A. Hense
Published: November 21, 2011
I have wrestled for as long as I can remember with the concept of business image. I was recently at the Pier 33 restaurant near Cheboygan. The manager and I were talking about its success. He explained that he and the owner both had country club backgrounds. That experience lent itself to the restaurant being well decorated. He also said they made a concerted effort to treat their customers as they would be treated at a country club. My immediate response was how it would certainly be different than the way one would be treated at, say, a Big Boy restaurant.

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